Ecommerce to rise from the ashes

In spite of the recent well-publicised market slump, Taylor Nelson Sofres finds that there is huge potential for ebusinesses to grow the online shopping market in the UK.

Almost one in five internet users in the UK said that they have bought goods or services online in the past month. Eleven per cent said that they have considered buying online but decided against it, and 13 per cent said they plan to shop online within the next six months.

The study also shows that more than a quarter of Britons (approximately 12 million adults) are internet users.

"These findings suggest that there is considerable potential to double the UK online shopping marketplace in a relatively short time frame," says Pete Cape, Director at TNS.

"Not only is there a significant minority of internet users who are likely to become online shoppers by the end of the year, but there is also an opportunity for ecommerce marketers to focus on converting interested online browsers into actual shoppers."

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