Hotel heiress
Paris
Hilton has reportedly licensed her name to feature in a new mobile phone
game.
Mobile gaming firm
Gameloft will develop and
produce a series of mobile games featuring Hilton and her likeness. The first
title in the series will be aimed at Hilton's teenaged fans.
"I'm excited to collaborate with Gameloft to bring the Paris Hilton brand and
the glamour of young Hollywood to the cellphones of all my fans around the
world," said Hilton.
"My phone has become an all-in-one entertainment device, and mobile games are
an integral part of that. Mobile gaming is really hot right now and I'm excited
to be part of this project."
This is just the latest in a series of projects for Hilton, including her own
TV show,
video,
doll,
perfume
and
album.
"We are thrilled to have Paris Hilton on board," said Gameloft president
Michel Guillemot.
"She is a model, a fashionista, an actress, an entrepreneur and a pop culture
force of nature whose appeal is recognised the world over. She is a universal
brand that surpasses all boundaries."
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