Accountancy Age has once again been named as a Business Superbrand,
alongside the Financial Times, The Economist, Google, CIMA and
PricewaterhouseCoopers.
Selection, based on brands’ quality, reliability and distinction, was carried
out through a vote by the senior business leaders and more than 1,500 business
professionals.
Shedding light on the powerful players in British business, the list reveals
that media brands are having a greater impact than classic commercial sectors
such as manufacturing.
'Reputation is a company's greatest asset and brand building is likely to
become even more crucial over the next few years than in the last decade of
stability,' said Stephen Cheliotis, chairman of the Superbrands Council.
'British business opts for what it trusts and as we head towards economic
slowdown this is only going to become more important.'
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