Cybersquatters are rushing to cash in on voters looking for information about
London mayoral election candidates – though they have largely ignored Brian
Paddick.
In the weeks building up to election day, cybersquatters have been
registering dozens of key domain names relating to Ken Livingstone and Boris
Johnson, according to domain registration service NetNames.
"It is very hard to stop negative websites and click farms springing up, but
by leaving obvious domains unregistered, the candidates have provided a route
for cybersquatters to make money from unsuspecting voters looking for official
campaign information,” said Jonathan Robinson, chief operating officer at
NetNames.
Boris seems to be more proactive than Ken in protecting his brand online,
with 10 of the sites linking back to his official web site
www.backboris.com.
However, Ken and Brian Paddick seem to be catching on to the phenomenon
quicky – the web site borisjohnson.net features sponsored ads for both of their
official web sites at
www.kenlivingstone.com and
www.brianpaddick.org.
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