In spite of the recent well-publicised market slump, Taylor Nelson Sofres finds that there is huge potential for ebusinesses to grow the online shopping market in the UK.
Almost one in five internet users in the UK said that they have bought goods or services online in the past month. Eleven per cent said that they have considered buying online but decided against it, and 13 per cent said they plan to shop online within the next six months.
The study also shows that more than a quarter of Britons (approximately 12 million adults) are internet users.
"These findings suggest that there is considerable potential to double the UK online shopping marketplace in a relatively short time frame," says Pete Cape, Director at TNS.
"Not only is there a significant minority of internet users who are likely to become online shoppers by the end of the year, but there is also an opportunity for ecommerce marketers to focus on converting interested online browsers into actual shoppers."
Business Intelligence Specialists - Competitive Salary + Excellent Benefits - London Getting the best out of technology is critical to helping us protect the UK. Join MI5 and use your skills and experience to ... more >
Graduate SQL Developer, Aylesbury, Buckinghamshire, Excellent Salary + Benefits Grass Roots are one of the Sunday Times Top 100 companies to work for (2007 and 2008). Established in 1980, we're part of the Grass Roots ... more >
Ideas People Wanted - Security Applications and Risk Analyst - London The Role Working closely with the Information Security Manager, you'll develop, maintain and document compliance with Shell Trading's information security strategy. Defining, communicating ... more >
Project and Portfolio Managers, London, £35,847 - £46,357 The Advisory, Conciliation and Arbitration Service (ACAS) is a publicly-funded body with over 30 years experience of working with employers, employees and trade unions to deliver better ... more >More job opportunities
Print
Discuss
Send to friend
RSS feeds
del.icio.us
Digg this
reddit!
