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Big Brother's real losers

Infomatics Digest, Infomatics 25 Sep 2000
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UK businesses have lost £1.4 million for every week the controversial game show Big Brother was broadcast. According to Unipalm, the cost of £300,000 per day was due to employees accessing the Big Brother website from their desks.

New data from Websense reveals that this is just the cost of employees accessing one website from the many millions available to staff who have unrestricted access to the internet.

Channel 4 was getting between 100,000 and 150,000 unique users every day, their website being hit for an average user session duration of 15 minutes. This works out as £2.91 per video stream, based on information from the Office for the National Statistics.

Unipalm's e-security product manager, Wendy Hoey, said: "These findings are obviously quite worrying, but they also demonstrate just how powerful a draw Big Brother really is. However, bosses don't have to be powerless in stopping this kind of employee abuse of internet access ..."


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