Amazon is looking to harness the
potential money-making opportunities in social networks, by launching two new
applications for Facebook users.
Amazon Giver allows users to view other users' Amazon "wish lists", and click
through to buy items. It also generates recommendations for individual users
based on their Facebook profile page interests and likes.
The Amazon Grapevine application, meanwhile, updates users' friends if they
write a product review on Amazon or update their own wish lists.
Industry experts said the move shows the increasing maturity of Web 2.0 and
the trend towards personalisation in e-commerce.
"This is a key milestone in the evolution of personalisation because it shows
major retailers actively trying to harness the profile data held by social
networks," argued Richard Hughes, director of e-commerce software vendor
BroadVision. "We are witnessing an
'inversion of control' driven by social networking momentum."
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Amazon is to announce details of its ebook reader in New York 19 Nov 2007
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