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Web 2.0 spending set to surge

Forrester Research predicts customer-facing web 2.0 technologies will rocket in next five years

Phil Muncaster, IT Week 21 Apr 2008
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Spending on Web 2.0 technologies such as blogs, wikis, mashups, widgets, social networks and RSS is set to rocket by 43 per cent a year over the next five years to reach $4.6 billion globally by 2013, according to new research from analyst firm Forrester Research.

Global Enterprise Web 2.0 Market Forecast: 2007 To 2013 also predicts that the current trend of firms spending more on employee collaboration tools than customer facing Web 2.0 technologies will be reversed by next year.

However, many firms' IT departments are still wary of the technology because they regard it as too consumer-focused and not secure, the report added.

“Social Computing and Web 2.0 marketing are still in their infancy; and in general, the market is still in an experimentation phase,” said report author Oliver Young. “But in the long run, the effect of Web 2.0 will be enormous."

See also:

Survey reveals businesses’ search capabilities need to be improved  08 Apr 2008
Sonar Flightdeck aims to identify your firms' key opinion formers  31 Mar 2008
a secure systemSecurity firm Websense has launched a new threat monitoring system  26 Mar 2008
facebookE-commerce giant launches two new applications for Facebook users  18 Mar 2008
NovellNovell has acquired collaboration specialist SiteScape  14 Feb 2008
someone being put off by web 2.0Business executives still lack understanding of the technologies, says KPMG  07 Jan 2008
New programme will give startups discounts on a range of products and services  05 Dec 2007
Web site testing firm upgrades its two flagship products  22 Nov 2007
gavelEmerging technologies should be thoroughly assessed by interested businesses before use  30 Oct 2007

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