Spending on Web 2.0 technologies such as blogs, wikis, mashups, widgets,
social networks and RSS is set to rocket by 43 per cent a year over the next
five years to reach $4.6 billion globally by 2013, according to new research
from analyst firm Forrester Research.
Global Enterprise Web 2.0 Market Forecast: 2007 To 2013 also predicts that
the current trend of firms spending more on employee collaboration tools than
customer facing Web 2.0 technologies will be reversed by next year.
However, many firms' IT departments are still wary of the technology because
they regard it as too consumer-focused and not secure, the report added.
“Social Computing and Web 2.0 marketing are still in their infancy; and in
general, the market is still in an experimentation phase,” said report author
Oliver Young. “But in the long run, the effect of Web 2.0 will be enormous."
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