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RealNetworks offers free downloads bait

Loss-leader hopes to tempt users onto full service

Iain Thomson, vnunet.com 28 Apr 2005
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RealNetworks is offering 25 free music downloads to people who try its Rhapsody jukebox software.

The company is offering access to its million-track music library as a loss leader hoping to tempt more people into the downloading world.

"This is the kind of bold thinking that first catapulted Real to the top of the digital landscape 10 years ago," said Richard Doherty, research director at analyst firm Envisioneering Group.

"Allowing anyone to have a Rhapsody jukebox at no cost, and creating a network that lets people listen to and legally share music, holds the promise of creating a huge appeal for Real and expanding the music subscription model like never before."

Some download companies have shied away from offering free downloads since media companies find difficulty with a royalty-free system.

"We believe that, once consumers experience Rhapsody and share it with their friends, many people will upgrade to one of our premium Rhapsody tiers," said Rob Glaser, chairman of RealNetworks.

"We thank our partners in the music industry who worked closely with us to create an innovative and win-win approach that works for both the industry and consumers."

See also:

Yahoo is offering access to a million songs for $6.99 a monthMusic subscription service undercuts Napster and RealNetworks  12 May 2005
Acquires European gaming developer and publisher Mr.Goodliving  11 May 2005
RIAA files copyright infringement suits against 405 studentsUS students 'abusing' high-speed university network, claims RIAA  15 Apr 2005
Use of legal download sites has almost doubled from last yearBut surfers are still sharing files with each other  24 Mar 2005
Phone giant expands alliance with RealNetworksDeal promises media players on more phones  09 Feb 2005
Legal music downloadsThe music industry has finally worked out how to make money out of internet music downloads. But will legal online music services be as popular as P2P sites?  18 Jun 2004

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