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Domino's Pizza topping £1m in weekly e-sales

UK surfers help pizza giant earn a crust

Ian Williams, vnunet.com 30 Nov 2007
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Domino's Pizza recorded an all-time high last week as UK internet sales hit the seven figure mark for the first time.

The company took an impressive £1m worth of online orders between 19 and 25 November.

The figure did not include the Republic of Ireland or other e-commerce channels such SMS and interactive TV.

"We are proud of our position as an innovative multi-channel retailer offering more ways to order than any other pizza company," said Domino's marketing director Robin Auld.

"Web sales reached £23m last year, and we responded to customer demand by increasing our online presence. We are delighted to see that paying off with £1m worth of sales in a week for the first time."

The company said that reaching the milestone follows a major focus on its e-commerce channels and internet profile this year.

Domino's has used 15 different new media platforms in 2007, including search marketing, viral campaigns and a virtual store on Second Life.

The company launched the UK's first SMS pizza delivery service in July, registering over 2,000 users in the first month.

See also:

EBayJust how new is your present?  28 Nov 2007
Michael DellPC maker strikes deal with Carrefour  28 Nov 2007
Online shopping'Cyber Monday' expected to be even stronger than 'Black Friday'  26 Nov 2007
Mobile phoneWomen continue with life while on the phone  26 Nov 2007
Apple iPhoneClever gadget, but way too expensive  26 Nov 2007

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