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Shanda enters the Dragon's Nest

Chinese firm signs new RPG deal with Eyedentity Games

Simon Burns in Taipei, vnunet.com 07 Dec 2007
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Shanda Interactive Entertainment, China's largest online games firm, has signed an exclusive licensing deal with a Korean developer for a new online game.

The news comes after Shanda encouraged investors with a 66 per cent leap in quarterly profits in the third quarter.

"We saw remarkable growth in our online role-playing games [RPGs] and casual games. Net revenues from our RPGs increased 6.6 per cent from the second quarter to $73.4m," said Shanda president Jun Tang.

The company has licensed Dragon's Nest, a 3D massively multiplayer online RPG from Korea's Eyedentity Games.

The two companies did not reveal the terms of the deal, although similar licensing agreements in the past have involved an upfront payment to the developer followed by royalties.

Shanda is expected to release Dragon's Nest in China early in 2009, Citigroup Global Markets analyst Jason Brueschke said in a briefing to clients yesterday.

"[Shanda has] regained its reputation among Korean developers based on its strong operational capabilities over the past two years," he said.

Shanda posted net profits of $31.8m in the third quarter, on sales of $88.8m. The company attracted new subscribers by adding new content to popular older games, analysts said.

"As in the past seven quarters, we are releasing expansion packs [for] almost every single RPG. That is how we keep our games continuing to grow," said Jun.

See also:

Smaller firms squeezed out as Big Three dominate  26 Sep 2007
Global online Kung Fu fighting to break out after licensing deal signed  27 Oct 2006
Games developers are failing to take full advantage of China's huge market for multiplayer online gamesLocal players want hack-and-slash, not role-play  30 Jun 2006
Shanda takes the Mickey as popular cartoon characters join online game  24 May 2006
Major online games firm lays off staff as profits tumble  02 Mar 2006
Falling income forces revenue model switch  30 Nov 2005

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