Samsung promises a phone for all seasons

Samsung achieved its goal of becoming the world's number two phone manufacturer in 2007 and now wants to provide a phone for every type of customer.

Geesung Choi, president of Samsung's telecoms business, told the Mobile World Congress in Barcelona that the company had surpassed its expectations for the past year and is now diversifying to cover every segment of the market.

"In 2008 we want to grow the business faster than the market to over 200 million units," he said.

"There are many opportunities in emerging markets providing utility and premium phones for a whole range of global customers."

Choi claimed that Samsung had seen 50 per cent growth in its emerging markets business, compared to an industry average of 21 per cent.

However, Samsung will need to boost its presence if it hopes to overtake Nokia in market share, as the Finnish giant also has a good foothold in developing countries.

Samsung launched eight new handsets at the show, covering everything from the most basic voice-only functions to the Samsung Soul, a metal fashion phone aimed at the European and US markets.

See also:

Manufacturer slams expensive modern mobiles

Users paying a hefty price for mediocre functions and features  08 Feb 2008

LG launches KF510 slider phone

Early start on Mobile World Congress  05 Feb 2008

Arm flexes Samsung licensing deal

UK chip firm's technology to be built into next-gen Samsung consumer electronics  05 Feb 2008

Nokia has another cracking quarter

Fourth quarter sales reach €15.7bn  28 Jan 2008

Samsung unveils flagship DSLR camera

14.6 mega-pixel snapper for £699  25 Jan 2008

Like this story? Spread the news by clicking below:

 del.icio.us     Digg this     reddit!