Knol allows ordinary users to contribute their own articles on various
subjects, and experts to contribute full articles in their fields of speciality.
The concept behind Knol has clear similarities with Wikipedia, but with one
glaring exception.
Knol will place the author's name on each article, allowing readers to see
who wrote the piece, and will allow multiple articles on the same topic.
The anonymity of Wikipedia has long been a point of contention with users.
Political groups, PR firms and overzealous users have been involved in numerous
instances of Wikipedia entries being inappropriately modified.
"The key principle behind Knol is authorship," wrote Google product manager
Cedric Dupont and software engineer Michael McNally.
"Every knol will have an author, or group of authors, who put their name
behind their content. It's their knol, their voice, their opinion."
Third parties will be allowed to edit and amend articles through a process
called 'moderated collaboration' in which the author will be required to approve
any edits to a page.
Google will also allow users to monetise their entries with an opt-in system
for the company's AdWords programme. Authors who choose to allow the ads will be
paid a share of revenues.
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