Web 2.0 technologies and services are being shunned by business users who do
not see the value in tools such as social networking and online video sharing,
according to new research released today.
Network integration firm Telindus interviewed 1,000 office workers and found
that only six per cent use social networking sites for business, while just five
per cent listen to podcasts for corporate purposes.
Only seven per cent said that they would use YouTube as a business tool.
"By ignoring Web 2.0's potential as a business tool, many organisations are
in danger of missing out on one of the biggest communication and marketing
channels currently available," said Mark Hutchinson, managing director of
Telindus, in a statement.
"As long as employees use collaborative applications such as social
networking sites, blogs and wikis responsibly, businesses can benefit from new
and engaging ways of interacting with staff, customers and suppliers, as well as
prospective employees and customers."
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Enhanced discussion and search designed to increase business value 01 Sep 2008
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